The online travel market has enjoyed significant success with the sale of airline tickets to begin with, and with hotel bookings and car rentals in the more recent years. As consumer propensity towards the purchase of online travel continues to develop, a very large market yet to be addressed by online providers- Destination Services- is set to become the next area of tremendous growth. Destination Services are the activities that people engage in once they get to their holiday destinations. In this context, Isango! is striving to bring a new, timely proposition to the market.

Product Offering: Isango! will help customers make the most out of their trips. Isango!’s product offering will be focused on what customers do when they get to their holiday destination. It includes a large variety of activities such as:

·         Excursions and tours

·         Scuba diving

·         National Park visits

·         Sight-seeing

·         Safaris

·         Rafting

·         Balloon rides

·         4X4 drives

There are hundreds of such activities that visitors engage in at a destination. Amongst these, Isango! will be the consolidator of demand and supply for high involvement DS that are characterised by:

·         Activity itself should be one of the objectives of taking the trip, or a key thing to do at a destination

·         There should be natural preference for the customers to pre-book it

·         Relatively high value transactions with high margins

The range of products will span across simple, less expensive sight-seeing (e.g. Robben Island tour in South Africa) to high value tours (e.g. a 6 day rainforest tour in South America). While the transactional emphasis would be on high involvement services, we will ensure our recommendations cover a complete portfolio of activities from an end user perspective, supported by relevant content even if we do not sell a product / activity on our site (e.g. museum tickets)

Isango! will be an online Destination Services consolidator. By developing a superior online platform, it will enable customers to find out all high involvement activities they can undertake at their chosen destination and to book those at attractive prices – a one stop shop providing compelling inventory and inspiring content for high involvement Destination Services.

http://www.isango.com