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power of media to change youth behavior

21:43, 23 March 2007

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UNFPA Online discussion regarding "Strategic Communication for Behaviour Change
Globally: The Power of the Media, March 26 - May 4 2007. Sponsored by United
Nations Population Fund (UNFPA)'s Division for Arab States, Europe and Central
Asia together with Johns Hopkins Bloomberg School of Public Health's INFO Project,
 the objective of this six-week online discussion is to share effective
strategies in the area of popular culture and youth-led media for sexual and
reproductive health promotion, drawing on Y-PEER's expanded, innovative
partnerships. More information on Y-PEER
The six-weeks of discussion will cover channeling the power of the media to
effectively implement strategic behaviour change communication, touching on
young people in the spotlight through youth-led and interactive media, theatre
and concerts, individual face-to-face testimonials and screen-to-screen dialogue,
and radio-based interventions.
Register online


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