A plea for simple web sites
01:07, 20 March 2007
.. Posted in techculture and tech to helpIn the last few months, I've had several web designers smugly tell me that there's no need for my continued advocacy for simplicity in web design any more, even for small nonprofit organizations, because broadband can be found all over the world, and because most of the people you want to reach use the latest and greatest computers and software.
Well... I'm now in Afghanistan until August 2007, helping the Ministry of Rural Rehabilitation and Development with its communications activities, through a UNDP program, NABDB. The UN (or maybe it's the Ministry, I'm not entirely sure) has provided me an oh-so-new Dell computer, fast Internet access (but not always reliable, true), and very new Internet software. And I'm here to tell you -- I am now even MORE of a believer in keeping web sites simple, simple, simple.
How many web sites have I gone to in order to find some important piece of information -- a phone number, a press release, an address a policy -- and I wait in perpetual limbo because even all these tools -- all more advanced than what I have in my home office back in Germany -- still aren't enough to access a site bursting with the latest fancy design tools? Too many to count. But there have also been a lot of sites that have kept it simple, let their content drive their design, and been designed to be accessible to the largest number of users possible -- not just those with the most excellent Internet access and tools available in the world.
So I'm going to keep right on advocating for simple web site designs that allow the GREATEST number of people to access the information, not just those with the very best of everything, and heaping scorn on web masters who ignore millions of users (and by users, I mean potential donors, potential partners, members of the media, and most importantly, potential customers).
Greetings from Kabul, where the Afghanistan New Year (Nawrooz) 1886 begins tomorrow.
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