2008: International Year of...
05:38, 6 March 2008
.. Posted in Communication, Outreach and General Mngmt.. Link
In case you didn't know, the General Assembly of the United Nations has designated 2008 as:
and
It's not unusual for the UN to give more than one designation to any one year.
Why should your nonprofit care? Because these designations offer very easy opportunities for you to tie your organization's efforts, if you can somehow relate them, into international campaigns that are supported with public service announcements, billboards, special events, press attention, etc. The web sites associated with these International Years usually welcome press releases, articles and photos from other organization's efforts that are somehow related to whatever cause it is they are promoting. Passing your information on to them is a good way to reach a very large audience about your efforts. And if you put "In association with the International Year of..." in your press releases, Flickr photo descriptions, YouTube uploads, web pages, etc., you get even more attention to your efforts.
Here is where to find the lists of UN-designated days, weeks, years and decades, which provide even more ways to leverage your outreach activities.
