Online Action Should Create & Support Offline Action
07:59, 25 November 2008
.. Posted in Communication, Outreach and General Mngmt.. Link
Hundreds of "friends" on an online social networking site. Thousands of subscribers to an email newsletter. Dozens of attendees to a virtual event.
Those are impressive numbers on the surface, but, so what?
If those numbers don't translate into more volunteers, repeat volunteers, new donors, repeat donors, more clients, repeat clients, legislation, or public pressure, they are just that: numbers. For online activities to translate into something tangible, online action must create and support offline action.
Evaluating Online Activities: Online Action Should Create & Support Offline Action can help organizations plan strategically about online activities so that they lead to something tangible - not just numbers.
Jayne Cravens
