Free university-based social marketing class
11:38, 19 May 2009
.. Posted in Communication, Outreach and General Mngmt.. Link
Open University, where I got my MSc from, has a free open content initiative called OpenLearn. The more-than-40 units of study offered are spread across various subject areas: Arts & History, Business & Management, Education, IT & Computing, Mathematics & Statistics, Science & Nature, Society and Study Skills & Language Learning. In short: these are free university courses online, except you don't pay... and you aren't graded.
Only downside of OpenLearn: it requires that you use a latest web browser. So if you use an older operating system and cannot update your browser, you are locked out of many of the features (but not the reading materials).
A course they are now offering and that I hope to take advantage of myself soon is on social marketing - the systematic application of marketing techniques to achieve specific behavioral goals for a social good. Some of the most well-known social marketing efforts are those encouraging people not to smoke, to use seat belts, to follow speed limits, to use condoms, to keep household chemicals out of reach of children, to not litter, to spay and neuter their dogs and cats, and on and on.
Read more about OU's OpenLearn Social Marketing class.
