Yahoo's Shine Site is stuck in the past
11:36, 9 January 2010
.. Posted in Personal.. Link
Yahoo has a web site called Shine which is supposed to be focused on women and the issues Yahoo thinks women care about. And what does Yahoo think women care about? Let's look at the site's primary headers:
- Manage Your Life
- Fashion + Beauty
- Healthy Living
- Parenting
- Love + Sex
- Food
- Astrology
- Celeb Fasion Video
- This Week in Books
- New Year, New You
- 2010 Horoscopes
There is a lot more to American women than people like the folks at Shine think there is.
Here's the subject headings (in no particular order) that would have kept me and lots of other women from a variety of age groups coming back to Shine, most of which are either completely ignored by Yahoo's site or are buried so far in the site I can't find them:
- Travel & Outdoors
- Sports (with a particular focus on women's sports)
- Personal & Spiritual Growth (WIth just as many stories about ethics and atheism as there are about faith-based beliefs, including astrology)
- Money (with a particular focus on women... do I have to keep saying that?)
- Career
- Home & Health (which would include love, sex, parenting, etc.)
- Science (with a particular focus on women)
- Entertainment (not just celebrity, but also books and theater)
If you are like me and are looking for information that actually has relevance to your life and interests as a women, whatever age, in the USA, try subscribing to BUST magazine. It's well worth the price of your subscription, and its articles and ads will turn you on to all sorts of fascinating, relevant information, stories and people that Yahoo's Shine site ignores.
